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ARCHITECTS
OF AUTHENTIC
PERSONAL
BRANDS

The FAB Squad, architects of authentic personal brands

WE BRAND PEOPLE
& THE WORLDS THEY BUILD.

We love to design brands as ecosystems, where strategy, visuals, photos and websites finally make sense together.

the FAB Method

Every FAB project follows the same proven process. We get to know you in depth and scope the work to match where you are.

  1. Discover

    We dig into who you are, what you sell, and why people choose you. Deep-dive sessions, questionnaires, external feedback.

  2. Design

    We translate clarity into system: positioning, offers, messages, content pillars, and how your brand shows up in the world.

  3. Embody

    We make it visual. Two directions, one final identity. Logo, colors, typography, brand guide - everything cohesive.

  4. Amplify

    We put the brand to work. Photos, videos, website, templates, launch plan. No more PDFs collecting dust.

One Method.
Four Packages.
Zero Random Assets.

Choose your starting point

The difference is depth, complexity, and how far we take implementation together.

FAB Foundation

Brand Fundamentals Starter

For early-stage founders who want a serious, cohesive brand foundation from day one.

FAB Growth

Brand Growth & Visibility Kit

For established professionals ready to level up with sharper strategy, photos, and templates you can actually use.

FAB Signature

360° Personal Brand System

For founder brands that need the full stack: strategy, identity, photos, website, launch plan, and 3 months of content support.

FAB Enterprise

Brand Ecosystem Architecture

For clinics, studios, and companies with multiple brands, channels, and teams who need a long-term strategic partner.

FAB Foundation

Brand Fundamentals Starter

For early-stage founders who want a serious, cohesive brand foundation from day one.

FAB Growth

Brand Growth & Visibility Kit

For established professionals ready to level up with sharper strategy, photos, and templates you can actually use.

FAB Signature

360° Personal Brand System

For founder brands that need the full stack: strategy, identity, photos, website, launch plan, and 3 months of content support.

FAB Enterprise

Brand Ecosystem Architecture

For clinics, studios, and companies with multiple brands, channels, and teams who need a long-term strategic partner.

We brand PEOPLE
& the WORLDS they build.

We're not for everyone. Here's who gets the most out of working with us:

Expert founders & consultants

Coaches, doctors, architects, lawyers, strategists: people who sell their expertise and need a brand with real depth.

Studios & clinics

Design studios, medical clinics, boutique agencies, businesses built around a strong founder who is the face and the engine.

Content ecosystems & companies

Brands with YouTube channels, podcasts, courses, events, or multiple sub-brands that need clear architecture, not chaos.

Loredana Tătaru, makeup artist
Loredana floral brand imagery
Loredana Instagram identity
LOREDANA TĂTARU

Loredana Tătaru is a makeup artist and beauty educator based in Romania, known for her sincere, understated approach to beauty. With over 290 bridal looks, 900 eyebrow styling sessions, and 270 one-on-one makeup lessons, her work spans events, editorial, and education. Warm, deeply personal, and rooted in the belief that makeup is a form of self-love, she builds long-term relationships with the women she works with, not just appointments.

Not sure if you fit? That's what the Clarity Call is for. We'll tell you honestly.

ELLERadio GuerrillaPsychologiesTVRCuratorialistForbesLIFE.roI like IT

170+

Personal Brands Built

5000+

people photographed

80+

websites launched

10+

years of doing this

We're The FAB Squad , a brand architecture & personal branding studio in Bucharest.

For the past 10 years, we've helped founders, experts, and teams turn messy identities into clear brand systems. Strategy, visuals, photos, websites, content: all connected, all coherent, all unmistakably you.

We don't do "just a logo." We don't do "quick photos with no brief." We build brands that look good, sell well, and leave people feeling like themselves.

Not sure where to start?

Book a 30-minute Clarity Call. We'll ask a few questions, listen to where you are, and tell you honestly if (and how) we can help. No pitch. No pressure. Just clarity.

Explore FAB Packages →