For clinics, studios, and companies with multiple brands, channels, and teams who need a long-term strategic partner.
Who is this for?
We brand PEOPLE & the WORLDS they build.
We're not for everyone. Here's who gets the most out of working with us:
Expert founders & consultants
Coaches, doctors, architects, lawyers, strategists: people who sell their expertise and need a brand with real depth.
Studios & clinics
Design studios, medical clinics, boutique agencies, businesses built around a strong founder who is the face and the engine.
Content ecosystems & companies
Brands with YouTube channels, podcasts, courses, events, or multiple sub-brands that need clear architecture, not chaos.
LOREDANA TĂTARU
Loredana Tătaru is a makeup artist and beauty educator based in Romania, known for her sincere, understated approach to beauty. With over 290 bridal looks, 900 eyebrow styling sessions, and 270 one-on-one makeup lessons, her work spans events, editorial, and education. Warm, deeply personal, and rooted in the belief that makeup is a form of self-love, she builds long-term relationships with the women she works with, not just appointments.
Meșterii lui Pește is a Bucharest-based metal furniture and design studio built on one idea: that metal can have a free spirit. Founded by George and Alexandra Achim, the studio creates pieces that don't impose a style but leave room for the people who live with them. From ready-made collections to fully custom collaborations with architects and interior designers, every object is crafted with intention, personality, and a clear aesthetic that sits between industrial warmth and contemporary freedom.
Studio 57 Reformer is a boutique Pilates studio in Bucharest built around one idea: movement as ritual, not routine. Founded by Anda Bucur, who traded corporate life for a red door and a reformer, it's a warm, retro-chic space where elegance meets embodied presence. More sanctuary than gym, it's a place for women who want to reconnect with their bodies, find community, and move differently, together.
Simona Chesaraicu is a certified mindfulness teacher & psychotherapist trained at UMass and Oxford, helping people cultivate the habit of living in the present. Her brand sits at the intersection of science and human connection, offering a calm, grounded space for those navigating stress, anxiety, and the need for more balance. Warm, anchored, and rooted in evidence, her approach is about building a sustainable long-term inner stability.
Gridpolis is an urban strategy and architecture studio founded by Mihaela and Ionuț, built on one conviction: that logic is the most creative tool in the room. They work in the complex space between plans, politics, and real life, translating ambiguous intentions, conflicting regulations, and too many stakeholders into projects that actually get built. Not just another architecture firm, but a bridge between ambition and reality, for developers and cities that want clarity over noise and systems that hold up under pressure.
Alexandra Tatar is a skin health mentor based in Romania, helping women embrace natural beauty through prevention-first skincare. Her brand is built around personalized care, long-term results, and the belief that healthy skin is the foundation of confidence, no quick fixes, no invasive treatments. Clean, feminine, and premium in aesthetic, her approach speaks to women who want to understand their skin, not just treat it.
Robert Eisler is a pastry chef and curator of good taste based in Brașov, with over 10 years of experience. His brand is built on one conviction: simplicity is the hardest test, and quality has nowhere to hide when there are only two flavors on the plate. Through obsessively tested recipes, honest education, and a sharp eye for what actually deserves attention, he teaches people not just how to make good desserts, but how to recognize what good means.
The Body Gallery is a premium clinic, co-founded by Dr. Marian Turbatu and Dr. Mara Turbatu, a plastic surgeon and a dental aesthetics specialist who built something together that goes beyond medicine. Together, they created a space where medicine and art coexist, a refined, minimalist environment where each patient is treated as a unique individual, not a standard case.
We're The FAB Squad , a brand architecture & personal branding studio in Bucharest.
For the past 10 years, we've helped founders, experts, and teams turn messy identities into clear brand systems. Strategy, visuals, photos, websites, content: all connected, all coherent, all unmistakably you.
We don't do "just a logo." We don't do "quick photos with no brief." We build brands that look good, sell well, and leave people feeling like themselves.
Book a 30-minute Clarity Call. We'll ask a few questions, listen to where you are, and tell you honestly if (and how) we can help. No pitch. No pressure. Just clarity.