Brand Architecture & Personal Branding Studio

BRANDING &
PERSONAL BRAND
ARCHITECTURE

The FAB Method — one process, four packages, zero random assets.

We start with strategy and end with a live brand system: visual identity, photos, website and a content engine you can actually use.

We believe every great personal brand is a strategically crafted combination of aesthetics and authenticity. If you want to stand out in your industry you must use innovative design and genuine connection in everything you do.

A woman with gray hair and pearl earrings looks surprised while reading a brochure titled "The Fab Squad" and "Good Things Are Coming". The brochure features black and white photographs and text about personal branding.
Book a Clarity Call ▼
See the packages ▼

The FAB Method — How We Build Brands

Every project runs through our 4-stage process. We developed FAB Method over 10 years and 100+ brands — it's the reason our clients don't end up with "just a logo" that sits in a folder.

  • We dig into who you actually are, what you sell, who you help, and why any of it matters. Deep-dive sessions, questionnaires, and 360° feedback from people who know you. No assumptions. No templates.

  • We translate everything we learned into a system: positioning, client profiles, key messages, content pillars, visual direction. For bigger projects, we map how your personal brand connects to your company, products, and platforms.

  • Strategy becomes image. Two visual directions, one final identity: logo kit, colours, typography, patterns, photo direction. Everything goes into a brand guide you'll actually use — not a 60-page PDF nobody opens.

  • We take your brand out of the PDF and put it into real life. Templates for social, website structure and copy, content system, launch plan. You leave with a brand that's ready to move — not one that waits for "someday."

All four packages include all four stages. The difference is depth, complexity, and how far we take implementation.

Brand Identities Built

200+

Founder Brands Built

100+

Strategies???

100+

Logos???

200+

Three people celebrating with a disco ball in a studio setting. Two women are holding the disco ball above a seated man with a beard, all smiling. There is a black armchair on the left.

You don’t create your brand.

You build the courage to DISCOVER IT.

Starter FAB Foundation Growth FAB Growth Complete System FAB Signature Enterprise FAB Enterprise
From €3,500 From €5,500 From €9,500 From €15,000+
Best for Early-stage founders starting fresh Established experts leveling up visibility Founder brands that need brand + website + launch Studios, clinics, ecosystems
Strategy sessions 1 deep-dive (90 min) 3 sessions 3+ sessions Custom scope
Brand questionnaire ✓ ✓ ✓ ✓
360° feedback form — ✓ ✓ ✓
Brand strategy Core positioning & pillars Extended: offers, content, launch Full strategy + 3-month plan Ecosystem architecture
Visual identity & logo kit ✓ ✓ ✓ ✓ Multi-brand
Brand guide ✓ ✓ ✓ ✓
Photography — 2h session + edited images Included Custom scope
Canva templates Basic assets 6 templates + Loom 6+ templates Custom scope
Website — — 4–6 pages + full copy Multi-site possible
Content system Content pillars Pillars + series + angles 3-month plan + launch roadmap Content engine blueprint
Post-launch support — — 3 months included Optional retainer
Team workshops — — — 1–2 included
Timeline ~6 weeks ~8 weeks ~12 weeks + 3 mo support 4–6 months
Apply Apply Apply Apply

Not sure which package fits? Most founders land somewhere between Growth and Signature. Let's figure it out together.

Four Packages.

One Method.

Pick Your Depth.

Every project runs through our 4-stage process. We developed FAB Method over 10 years and 100+ brands — it's the reason our clients don't end up with "just a logo" that sits in a folder.

Various branding materials, including business cards, a logo, a smartphone displaying a woman with dark hair in a white shirt, a tablet showing a profile with text, and artistic promotional prints for a beauty consultant named Loredana Tataru, on a textured surface with a shadow of a window grid.

01

Foundation

02

Growth

03

Signature

04

Enterprise

FAB FOUNDATION — Brand Fundamentals Starter

For founders who want a real brand, not a DIY logo.

Who it's for: Early-stage entrepreneurs, consultants, coaches, or creatives who've been winging it and are ready for a proper foundation. You have clarity on what you do — you just need the brand to match.

What's included:

  • We map your story, context, goals, offers, ideal clients, and the perception you want to create. This sets the brief for everything that follows.

  • Personalised questions so we get the full picture — not surface-level "pick your favourite colour."

    • Core brand story & positioning

    • Ideal client profile(s)

    • Key messages & tone of voice direction

    • 3–4 content pillars to build communication on

    • First ideas for brand experience

    • 2 visual directions (moodboards + logo options)

    • 1 final direction refined with your feedback

    • Primary logo + secondary logo/mark

    • Colour palette with usage rules

    • Typography system (headline, body, accent)

    • 1–2 brand elements (pattern, texture, icon)

  • One document with everything: strategy summary, visual identity rules, usage examples. Your reference for any designer, photographer, or collaborator.

    • Email signature design

    • LinkedIn / Facebook cover image

    • 1 announcement social visual ("New brand incoming")

Timeline: ~6 weeks Investment: From €3,500

Various branding materials, including business cards, a logo, a smartphone displaying a woman with dark hair in a white shirt, a tablet showing a profile with text, and artistic promotional prints for a beauty consultant named Loredana Tataru, on a textured surface with a shadow of a window grid.

Photoshoot

IDEAL FOR: entrepreneurs, start-ups, companies, and corporate people who want to have an authentic personal brand presence on social media, websites, in magazine appearances & conferences.
Price: depends on the type of photoshoot - check out our PERSONAL BRAND PHOTOGRAPHY page

  • If you want the full branding process, this is the best time to do a personal brand photoshoot.
    After you have your STRATEGY, your VISUAL MAP, your LOGO and you feel you know who your client is and how you can help them, let’s talk about PERSONAL BRAND PHOTOGRAPHY.

    Otherwise, you can opt for just this service. Let’s talk about it.

    Personal Brand Photography will help you stand out in a crowded market and on over-saturated news feeds with high-quality professional images created with your personal brand in mind.

    Your brand is not complete without a set of professional photos where people can see your face clearly and feel your passion in your gaze. We offer you a fabulous and bubbly experience while exploring 3-4 different looks and many studio and lifestyle set-ups we design together on the spot in-house.

    Allow these images to be how your audience creates their first impression and help them trust you

    • 1 person

    • 2 – 2.5 hours

    • 3-4 outfits

    • make-up included

    • brief meeting of 30 minutes online 1-2 weeks before

    • we submit all the photos that look ok processed for light and color

    • together we choose 10 favorites that we can process in detail.

04. Graphic Design Kit

IDEAL FOR: personal brands or brands who already have a branding manual or VISUAL MAP and need to use the files in specific formats online and offline.
Price: per design typology - see in the Design tab.

    • We have a 1-hour clarity call in which we discuss your goals.

    • we send you a final offer for your desired pieces and sign the contract

    • If we are not the ones who designed your brand you send us your brand manual and files.

  • We design:

    • Business cards - 100 euro

    • Sticker - 50 euro

    • Flyer - 50 euro

    • E-mail signature- 50 euro

    • Letter header / footer- 50 euro

    • Roll-up - 50 euro

    • Merchandise Mockup - 50 euro / visual

    • Instagram highlights - 50 euro - 10 highlights

    • Visuals with photos and logo - 50 euros / visual

    • PPT presentation with 6 types of pages - 150 euro

  • We receive your feedback and send you the new files.

    There are 2 revisions included.

  • We send you the final files and you use them fabulously.

05. Canva Kit

IDEAL FOR: personal brands or brands who already have a branding manual or VISUAL MAP and need to use the files in specific formats and get creative with them in Canva.
Price: per design typology - see in the Design tab.

    • We have a 1 hour clarity call in which we discuss about your goals.

    • we send you a final offer for your desired pieces and sign the contract

    • If we are not the ones who designed your brand you send us your brand manual and files.

    • we get to work

  • We design:

    • 6 templates for social media – 200 euro

    • 12 templates for social media - 250 euro

    • Cover for Facebook / Linkedin - 100 euro

    • PPT presentation in Canva with 6 types of pages - 150 euro

    • Mock-up Instagram Feed 15 squares to show off your new branding and start your online communication asap - 250 euro

    • Youtube covers - 50 euro per visual.

    • Any type of visual

  • We receive your feedback and send you the new files.

    There are 2 revisions included.

  • We send you the final files and you use them fabulously.

    OPTIONAL:

    • CANVA course - with Ioana - 2 hours of using your own visuals in Canva - 200 euros

A framed quote on a wooden table reads, "Your space is our canvas and you are our muse." The background includes a beige curtain and wall with natural light.
Flat lay of a pink background with various ceramic dishes, a glass of water casting a patterned shadow, and business cards from Claudia Escu in a green textured tray.
Business cards and a smartphone on a beige desk with a green cactus plant, against a beige wall with an archway.
A set of professional branding stationery for Cristiana Pruteanu, including a large poster, business card, letterhead, envelope, sticker, and note card in a muted green, beige, and black color palette, featuring a modern logo and a woman pictured in
Interior with a moss plant on the left, three electronic devices on a white marble surface: a smartphone with a logo, a laptop displaying 'Cristiana Prutec', and a tablet with 'Fractional COO & Operations Management Consultant.'
Flat lay of various design mockups and branding materials on a pink surface, with shadows of leaves cast over them.
Collage of colorful images and text related to mood and food, featuring a hand holding a fish, a piece of salmon, a watercolor-style pink splash, illustrations, and text about a food stage and colors.
Smartphone displaying a collage of food photos, including sandwiches, cheese, grapes, and condiments.
A laptop displaying a website with a black and white portrait of a woman, and a smartphone showing a photo gallery, with a gold geometric box on the right side.
Branding and branding materials including a logo with a ginkgo biloba leaf, business cards, and a profile portrait of a woman with long dark hair, wearing a white top and yellow skirt, on a white background with shadows.
Two tablets displaying different web pages. The tablet on the left shows a woman with dark hair, wearing a white top and yellow pants, sitting at a desk in an office, with a greeting message introducing Andreed Gheorghita. The tablet on the right sho
A woman with straight black hair smiling on a pink background on a computer monitor, with a laptop, tablet, and smartphone displaying minimalist design screens with text and graphics in front of her on a table.
Multiple electronic devices displaying a website with the text "Pure Mess" and the words "interiors, design, & more" on a clean, minimalist background.
Digital tablet with the logo 'Atelier de Arquitectura' on the screen, placed on a beige surface, next to a white stylus pen.
Tablet with a keyboard displaying a black and white portrait of a woman and the text 'I'm on a MISSION to ArchiEDUCATE', next to a smartphone showing the logo 'ATELIER de ARCHITECTURA', all on a light-colored marble surface.
A tablet displaying a website for a skincare or beauty brand with sections labeled 'Body,' 'Face,' and 'Breasts,' alongside images of a man in a white coat and close-up photos of skin and body parts on a beige and brown background with blurred plant
Open book displaying abstract artwork of a human form and a signature from Dr. Marian Turbatu.
Business cards for Marian Turbatu MD, a plastic surgery specialist and research scientist, featuring his photo, name, title, contact information, and signature style, arranged on a surface with green leaves placed over some cards.
Digital marketing branding display with website mockups, business cards, and branding materials for Melanie Muen, featuring soft color palette and modern design.
Five pieces of abstract art and a printed note on a tan surface, secured with pieces of tape, with dried plants casting shadows in the foreground.
An iPad displaying a website of a woman in a red floral blouse, placed on a white marble tray with gold veins, accompanied by a stylus pen on a pink background with shadow.
A bird's eye view of a workspace with a white coffee mug filled with coffee, a smartphone displaying a coaching app, a closed notebook, black and gold pen, and a pair of tortoise-shell glasses on a light gray surface.
Exterior of an Eclairs Haus bakery with a modern rounded sign and decorative window. The white building wall is illuminated by two black outdoor lights.
Digital devices displaying branding materials for Dana Aldescu Heartfelt Therapy, including a tablet, a smartphone, and business cards, all featuring a blue and gold color scheme with abstract brain illustrations.

Website

IDEAL FOR: entrepreneurs, start-ups, companies, and corporate people who want to get their image online as authentically & as fast as possible on a platform like Squarespace where one can freely update their website and stay on top of their brand, have a clear offer online and get clients through their website.
Price: depends on the type of website - check out our WEB DESIGN page.

  • If you want the full branding process, this is the best time to start your website. After you have your STRATEGY, your VISUAL MAP, your LOGO and and your PHOTOS, you feel you know who your client is and how you can help them, let’s talk about WEB DESIGN.

    If you have your brand manual and photos already, you can opt for just this service. Let’s talk about it.

    Your website will help you stand out in a crowded market and have a clear offer to present to your clients. The website is a way for your clients to verify you, read more about your products, find your prices and learn from you.

    You can choose between:

    • a landing page

    • a basic website

    • advanced website

    • advanced e-commerce

    See the whole process and prices on our WEB DESIGN PAGE.

Two smartphones with displays showing images of women, one smiling woman in black business attire sitting on a stool, with her hand on her knee, and the other woman with gray hair sitting on a red chair, accompanied by text about service, culture, qu
Multiple electronic devices showing a landscape architecture company's website, including a desktop monitor, a tablet, and a smartphone, with images of nature, architecture, and a group of people.
Multiple web page designs for coaching or personal development services, featuring images of women, text about transformation, and various logos at the bottom.
Multiple overlapping website pages about sailing, showing images of boats, sailors, and coastal landscapes, with headlines like "Start Sailing" and "Caribbean Island, Arr!"

06. Social Kit

IDEAL FOR: entrepreneurs, start-ups, companies, and corporate people who want to get their image online as authentically & as fast as possible on social media and do not know how to start.
Price: depends on the type of social service.

  • If you are new to social media or you tried and you just can not figure it out, we can take over your account and post on your platforms for 1 month.

    This does not include visual content creation. The content is provided by you or created by us at the rates presented in the previous categories.

    Price: 800 euro

  • You might struggle with what to post on social media, where to post it and how.

    We can give you the visual plan with writing subjects and visual recommendations personalised for your brand for 3 posts per week - 12 posts in 1 month.

    This is a detailed plan for you to use and post yourself. We do not post it for you.

    Ask us about it.

    Price: 300 euro

  • If you do not know how to use a platform and would like to learn how, let’s meet and create a personalised course for you.

    Instagram, TikTok, Linkedin, Facebook - let’s figure them out.

    Price: 150 euro / hour

faqs

  • Whether you’re an entrepreneur or business owner, a professional or an executive, a spokesperson, marketing associate or CEO, drawing a distinction between your product and personal brands, and working to position each of them, can help you propel your business forward and increase public recognition, customer loyalty, and profitability.

    Branding is referring to the carefully crafted perception surrounding your products or services and is designed to create an emotional response in a targeted audience.

    Your personal brand is all about you, as a person, but in the more public sense of how you project your image to the outside world. Just as with product or service brands, personal brands are (or should be) carefully crafted in terms of both perception and authenticity. Your personal brand is your reputation.

    A personal brand includes the perceptions, qualities, and characteristics people associate with you, your name, how you conduct yourself (professionally and privately) and your professional position.

  • Yes! I know that investing in your business can be a big step. To help make it possible for clients the project total is split between 3 or 4 payments - booking, first presentation, photo shooting, and end.

  • We do provide copywriting for the web design process. Also, in the packages that include branding, we decide together upon key copy, descriptions, and tone.

  • After branding – website is next. Also, it’s up to you to keep communicating about your brand on your channels, update them regularly and send people to your website, your social media, make connections and offline and online projects and engagement.

  • Currently we do not help you post on social media, but we might open this service soon. We give you all the tools you would need to do it in our Branding packages.

  • When you have a clear understanding of what you can bring to the world, how you can help other people or businesses. However, if you have a motivation, but you are confused about how to implement it, you are in the right place.

  • No. Personal Brands are suitable for people who work in the corporate world too.

  • We can do it online, but we can also have some meetings at our studio. However, the personal brand photo session must be done in person.

  • We offer photography as part of our Brand + Photo package or Brand + Web Design package.

  • We will do a basic mood board, but branding is not included. If you have previously worked with another designer, we will use the style guide developed during that process. If you want to develop a visual strategy, you will want to add a branding package to the web process.

  • In general, clients should expect to book at least 1 month in advance. To ensure we can deliver the best to each client, we work on a limited number of projects at once. If you're in a crunch, you can request to 'rush' the project. This isn't always an option and has an associated additional fee.

  • The design package does NOT include ongoing maintenance, just the upfront set-up, styling, and layout designs. We will teach you how to use it and change things on your own in 1 meeting, as Squarespace is a platform that allows you to do that easily. If you need more than maintenance, we can offer hourly retainer packages for clients.

  • Squarespace subscription is a cost that is not included in any of our web design packages. For more info visit their pricing page and let’s talk. https://www.squarespace.com/pricing

LET’S TALK ABOUT WHAT YOU NEED