LEAP Guides

Tik Tok is here to stay & we can’t deny it. Prepare to engage, inspire, and connect with an enthusiastic audience craving original content. Additionally, gain insights from successful creators on how to showcase your personal brand, and pick up some valuable tips along the way.

Prepare for your photo shoot like a pro. This guide covers location wardrobe selection, and posing tips. Learn to harness natural light and cultivate a comfortable atmosphere, creating stunning, authentic photographs.

Understanding what your customers are struggling with is really important and crucial. It helps you develop products, services, and social media plans that are tailored to your customers' needs. By doing this, you can keep your customers happy, make them more loyal, and ultimately sell more stuff, who doesn't want that?! We’ve included some cool tools to help you with your research. Check them out.

Understanding visual hierarchy is key because it guides the viewer's eye through a design in a way that's both intentional and impactful. By arranging elements based on their importance, you can make sure the most crucial information hits home first. This isn’t just about making things look good; it's about making your message clear and engaging, whether you’re designing a website, a poster, or even a social media post.

Ever wondered what makes some personal brands stick in your mind like a catchy tune? Think Oprah or Steve Jobs. It's not just what they do; it's the powerful story of WHY they do it.
But why does this matter? Because in a world overflowing with choices, your 'WHY' sets you apart. It's your personal compass, guiding not just your business decisions but also how you connect with your audience. It's what makes you, well, uniquely you.

Are you ready to jumpstart your personal brand this new year? If so, you've come to the right place! Let's work together to establish clear, attainable goals that will help you start your year off on the right foot. By setting these goals, you can create a more focused effort and increase your chances of achieving everything you set your mind to.

Are you ready to dive into an ocean of content and come out victorious? We know that it can be overwhelming, but fear not! We've got you covered with some of the most important principles, inspiring examples from other personal brands, and a recipe to make your journey a breeze.

Are you looking to create videos for your personal brand? Take a sit and bring popcorn! We'll guide you through all the categories so you can steal like a PRO. By improving your storytelling and engagement skills, you can create videos that your audience will love.

Are you looking to perfect your pose for photos? Our friendly guide has got you covered from head to toe! You'll discover the most flattering angles and authentic expressions for casual or professional photos, so you can radiate confidence and allure in every snap!

Craft a compelling visual narrative for your personal brand. Our Shot List outlines must-capture moments to highlight your unique story. Elevate your brand with purposeful imagery that resonates with your audience and fosters connection.

Get ready to feel FAB and shine as we take you on a journey of self-discovery. Uncover your values and strengths, and become the ultimate brand goddess or god with a breathtaking online presence that makes a lasting impression.

Express yourself authentically through color. Our guide helps you explore and define a color palette that resonates with your personality and style. Discover the emotional impact of colors and create a visual identity that speaks to your audience.

Navigate Instagram's dynamic landscape confidently. Our guidelines cover content planning, engagement strategies, and profile optimization. Build a cohesive presence, connect with your audience, and unlock the full potential of Instagram.

Optimize your LinkedIn profile with our 11 guidelines. From crafting a compelling summary to networking effectively, this guide ensures you make a professional impact. Harness the power of LinkedIn to advance your career and build valuable connections.

In an era dominated by digital experiences, the importance of effective web design cannot be overstated. A well-designed website is not just visually appealing; it is also user-friendly, functional, and capable of conveying a brand's message with clarity. Whether you're a seasoned web designer or someone venturing into the world of website creation, these 11 tips will guide you towards achieving greatness in web design.

Squarespace, Shopify, and Webflow are, in my opinion, the most popular platforms for building websites and online stores. Each platform has its own strengths and features, so it's worth comparing them to see which one best suits your needs.