INTRO to Visual Personal Brand Strategy

HELLO! THIS IS US.

This is not the place to not be personal. Find out more about Ioana and feel inspired to share your description on our WhatsApp group.

Your "why" is the driving force behind your personal brand. It's the deep-seated reason that fuels your passion and gives your brand a sense of purpose.

During this lesson, you'll embark on a journey of self-discovery. You'll explore the experiences that have shaped you and the impact you want to make in the world. Through a series of guided introspection, you'll begin to uncover the core values and beliefs that define your personal brand.

In this chapter, we delve into a series of crucial questions that will help you uncover and define your personal brand. Discover the key inquiries that will guide you in crafting a unique and authentic brand identity that truly represents you and sets you apart in today's competitive landscape.

Creating communication pillars involves identifying key themes and topics that resonate with your brand and audience. In this chapter, we'll guide you through the process of defining your communication pillars. You'll learn how to select topics that align with your brand identity, values, and goals.

Think of personal branding as finding your own spotlight. It's like choosing a favorite color from a big box of crayons. Focusing on your particular expertise will attract those who are truly interested, like a magnet. Rather than trying to do many things moderately, striving for exceptional mastery in one area is more efficient. To identify your niche, grab a pen and paper and answer the questions in this video.

Discovering your ideal client for your personal brand involves understanding their needs, preferences, and demographics. Let’s learn how to create a buyer persona.

Choosing the perfect social media platform is vital in navigating the digital world. But don't worry, it's not a one-size-fits-all answer. The right fit depends on your unique goals, interests, and communication style.

In this video, you'll gain insights into the importance of consistency across different platforms, the psychology of colors, choosing the right fonts, using filters, and photography. By applying these elements, you can ensure that every visual aspect of your brand reflects your unique personality.

Whether you're posting on Insta, chatting at a virtual coffee hangout, or giving a presentation, it's all about keeping that same flavor. Imagine you're the salt in the kitchen – sprinkle it on everything, and people know what they're getting. So, use the same language, keep your style, and let your personality shine through consistently. That way, when people see or hear from you, they'll go, "Oh yeah, that's our person!"

The Johari Window Theory is a helpful coaching tool for personal branding. It helps you balance what you know about yourself with what others think about you, so you can make an authentic brand. Using this theory, you can show off your strengths and work on your weaknesses, so your brand is a true reflection of you. It's a great way to be honest and get feedback from others, and it doesn't just make you more visible and different from others, it also helps you build trust.