Taste, Connect & Celebrate
the Essence of your Brand
The 3 DAY INNER FEST in a FAB WORLD
where your uniqueness comes alive through all the 5 senses.
27-28-29 March 2025
BOOK NOW ⤶
After 10 years of FAB, this festival is a testament to what happens when skills, passion, and creativity merge – a joyful reminder that life itself is a celebration.
THE DINNER
27 March 2025
18:00 - 22:00
WHEN LIFE GIVES YOU LEMONS, CELEBRATE!
550LEI or 110€

The festival begins with an intimate dinner designed to invite you into a world of wonder and connection. Every element of the evening – from the atmosphere to the menu – is crafted to inspire reflection, joy, and self-discovery.
Throughout the night, you’ll be guided to pause, celebrate your journey, and honor the essence of who you are. Expect moments of heartfelt sharing, meaningful conversations, and a unique experience that will stay with you long after the evening ends.
This dinner is more than a gathering – it’s an invitation to celebrate yourself, your story, and the beauty of embracing life with all its flavors.
THE 1 DAY EXPERIENCE
28 March 2025
10:00 - 18:00
THE 5 SENSES OF YOUR BRAND IN ONE DAY
2200LEI or 440€

Ioana Dodan & Ioana Guica will guide you through the ins and outs of your personal brand in a magical setup in the NEW FAB SQUAD studio - restyled and re-imagined by Iulia Iacob / ZOF.
Immerse yourself in a hands-on workshop where creativity meets strategy. This day is all about exploring your brand through sight, sound, touch, taste, and smell – uncovering its unique identity in a playful and insightful way.
Through collaborative activities and moments of reflection, you’ll gain fresh perspectives on how your brand is experienced and remembered. Expect a blend of inspiration, interaction, and practical takeaways that will help you shape a brand that truly resonates.
Prepare to see yourself in 1000 REFLECTIONS and also have the most amazing CULINARY EXPERIENCE while you see YOURSELF in many different NEW ways.
THE PARTY
29 March 2025
20:00 - 00:00
CELEBRATE YOUR JOURNEY AND DANCE!
LIMITED AVAILABILITY
100 LEI (20€) ENTRANCE FEE
We want to celebrate 10 years of FAB SQUAD, friendship, our uniqueness, so we wrap up the festival with an evening filled with music, laughter, and vibrant energy. This party is a celebration of creativity, connection, and the joy of simply being present together.
Let loose, enjoy the moment, and embrace the spirit of celebration – because every step forward, big or small, deserves to be honored.
Ioana Guica believes that food is more than nourishment; it is a language of creativity, connection, and celebration.
Through Eat to Connect, she designs immersive culinary experiences that spark meaningful conversations, encourage self-reflection, and highlight the essence of brands in playful and memorable ways.
From crafting conversation menus that turn meals into spaces of discovery to using ingredients as metaphors for brand identity, Ioana’s approach is bold, heartfelt, and inventive. Her journey – from organizing intimate outdoor brunches to sharing her culinary passion on Chefi la cuțite – reflects her belief that every dish tells a story, every flavor evokes emotion, and every table is an opportunity to connect.
For Ioana, creativity is served on a plate. Whether it's celebrating life’s lemons with a zestful dinner or transforming simple ingredients into unforgettable memories, Ioana invites you to taste, reflect, and celebrate who you are and what you stand for.
Iulia Iacob is a creator of experiences, a visionary with a warm heart and an eye for beauty.
As the founder of ZOFretreats, she designs harmonious and inviting spaces where people can connect, relax, and create lasting memories. Her retreats are not just events – they are carefully crafted environments where creativity and well-being flourish.
A deeply empathetic and inspired soul, Iulia is known for her generosity, always surprising guests with thoughtful gifts and touching gestures. Her designs are stunning, blending creativity, coherence, and beauty in ways that never fail to amaze. She is attentive to every detail, ensuring nothing is overlooked, and works tirelessly to create spaces that feel safe and effortless, whether it’s a wedding, a workshop, or a retreat.
Iulia’s passion extends to the art of table design and styling.
For her, setting the table is more than just decoration – it’s an act of care, intention, and creativity. Every detail, from the placement of a plate to the choice of centerpieces, is carefully chosen to create an atmosphere of harmony and warmth. Preparing a table or decorating a space is her way of inviting people to feel seen, cherished, and at ease.
Ioana Dodan is the Soulful Personal Brand Architect, speaker, mentor, and the creator of The FAB SQUAD - a creative powerhouse dedicated to crafting magnetic personal brands through strategic storytelling and high-impact visual content.
She guides professionals in becoming influential personalities by enhancing their digital presence and creating authentic connections. With a keen eye for design and a profound understanding of market dynamics, Ioana has transformed her passion for helping professionals be themselves into a thriving business.
Her approach combines a deep dive into personal branding with innovative strategies that resonate across digital platforms, making her a sought-after mentor for entrepreneurs. She is a visionary in personal brand photography and mentorship with pivotal projects that include designing engaging brand strategies that resonate deeply within targeted communities.
Ioana's expertise is sought after by industry leaders looking to elevate their personal narratives, ensuring their brands reflect their essence and aspirations.
Beyond her studio, Ioana is an advocate for self love, personal development and community building. Her work extends to organizing workshops and speaking at events where she shares her insights on brand architecture, digital presence, and the art of personal expression in the business world. Ioana's unique blend of creativity and practical advice has not only shaped the trajectories of individual careers but has also inspired a broader dialogue about the importance of authenticity in our digital age.
THE DINNER
WHEN LIFE GIVES YOU LEMMONS, CELEBRATE!
SCHEDULE:
18:00 - 18:30 Meet & greet @ the new FAB SQUAD Studio
18:30 - 21:30 Enjoy a Culinary Experience where Lemons take the stage in various ways - in your plates and in the questions we prepare for the CONNECTION part of the dinner. The Culinary Experience is prepared by Chef Ioana Guica / Eat to Connect, and the connection dinner is facilitated by Ioana Dodan & Ioana Guica
21:30 - 22:00 FAB Portrait session / photographed by Ioana Dodan, Fun & Final Hugs.
550LEI or 110€ SOLD OUT
* 29th of March party access / invitation included with your ticket / spot
THE 1 DAY EXPERIENCE
5 SENSES OF YOUR BRAND
SCHEDULE:
10:00 - 11:00 Coffee meet & greet
11:00 - 12:00 Get comfortable with your Personal Brand Architecture / by Ioana Dodan / the FAB Squad
12:00 - 13:00 First 2 Senses of Your Brand Architecture / workshop by Ioana Dodan & Ioana Guica
13:00 - 14:30: 5 Senses Culinary Experience / prepared by chef Ioana Guica / Eat to Connect & styled with love by Iulia Iacob / ZOF
14:30-16:30: Next 2 Senses of Your Brand Architecture / workshop by Ioana Dodan & Ioana Guica
16:30 - 17:30: Sweet Break
17:30 - 18:00: FAB Portrait session / photographed by Ioana Dodan, Fun & Final Hugs.
2200LEI or 440€ SOLD OUT
* 29th of March party access / invitation included with your ticket / spot
THE PARTY
CELEBRATE YOUR JOURNEY AND DANCE!
SCHEDULE:
20:00 - 20:30 Meet & greet @ the new FAB SQUAD Studio
20:30 - 23:59 Enjoy DANCING, Prosecco and the MUSICAL SURPRISES to celebrate 10 years of FAB SQUAD.
00:00 Final Hugs.
100LEI or 20€ SOLD OUT
* limited availability
THE FULL 3 DAY EXPERIENCE
Dinner + 1 Day Experience + The Party
2500LEI or 500€