Web Design & "Selling Platforms"
YOUR WEBSITE
IS YOUR
MONEYMAKER
We don't just launch another site into the void. We build focused platforms for founders, studios and companies who want their website to help with sales — not just look good in a portfolio.
68+ websites launched
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Squarespace specialists since 2015
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Built for founders who sell expertise, not just products
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68+ websites launched ● Squarespace specialists since 2015 ● Built for founders who sell expertise, not just products ●
Creating your custom website shouldn’t be confusing and time-consuming
We’re here to help you get your image online as authentically & as fast as possible.
Two Ways to Work With Us on Websites
Path 1 · Full Brand + Website
If you need strategy, visual identity, photos and a website, this happens inside FAB Signature or FAB Enterprise. The site is part of a 360° brand system — not a standalone project.
Best for: Founders starting fresh or rebranding completely.
Path 2 · Website-First
If you already have a solid brand identity and just need a professional website + ongoing support, you can start with one of our Web Platform tiers below.
Best for: Brands with clear identity who need a site that converts.
Web Platform Tiers
01. Essential Web Presence
+
One-time: €2,400
Monthly: €100/month or €900/year
Best for: Landing pages, simple portfolio sites, test-of-concept projects.
What's included:
1–3 pages (Home + About + Contact/Booking)
Clean, on-brand layout based on your existing identity
Basic copy polishing (you bring the draft, we sharpen it)
Mobile-first build, forms, basic SEO structure
Connection to your booking / newsletter / lead capture
Ongoing support & updates included in your monthly plan
Timeline: ~4 weeks
02. Professional Website
+
One-time: €3,600
Monthly: €200/month or €1800/year
Best for: Small businesses, service providers, experts who need a clear services site.
What's included:
4–6 pages (Home, About, Services, Portfolio/Blog, Contact etc.)
UX structure so people understand what you do and how to work with you
Copy edit + light writing for key sections (headlines, offers, CTAs)
Basic SEO / AEO structure (page titles, meta, headings)
Newsletter + booking / calendar / intake forms
Priority support & updates included in your monthly plan
Timeline: ~6 weeks
03. Business Growth Platform
+
One-time: €6,000+
Monthly: €300/month or €2700/year
Best for: Coaches, consultants, education businesses and founder brands that sell through their site: programs, sessions, courses, membership.
What's included:
Strategic "selling platform", not just a presentation site
Multi-page site with funnels (sales pages, resources, application forms)
Clear structure for offers, programs, booking calendars
Copywriting for key sales pages (headlines, storytelling, FAQs)
Guidance on payment integration (Stripe / Oblio) — you set it up, we support you through the process
Integration with email marketing, calendars, forms, Airtable / CRM
Quarterly strategy call — we review what's working, what's not, what to optimize
Premium support & updates included in your monthly plan
Timeline: ~8-10 weeks
| Starter Essential | Most Popular Best Value Professional | Advanced Growth Platform | |
|---|---|---|---|
| Investment €2,400 + €100/month or €900/year | Investment €3,600 + €200/month or €1,800/year | Investment from €6,000+ + €300/month or €2,700/year | |
| Support hours included | 1h / month | 2h / month | 4h / month |
| Best for | Landing pages, simple portfolios | Service providers, experts, small businesses | Coaches, consultants, education businesses |
| Pages | 1–3 pages | 4–6 pages | 7+ pages / funnels |
| UX structure | Basic layout | Full UX flow | Strategic funnels |
| Copywriting | Polish only | Light writing (headlines, CTAs) | Full sales pages |
| SEO & AEO structure | ✓ | ✓ | ✓ |
| Forms & booking | ✓ | ✓ | ✓ |
| Newsletter integration | ✓ | ✓ | ✓ |
| Email setup | — | ✓ | ✓ |
| Payment integration guidance | — | — | ✓ |
| CRM / Airtable integration | — | — | ✓ |
| Quarterly strategy calls | — | — | ✓ |
| Timeline | ~4 weeks | ~6 weeks | ~8–10 weeks |
| Web Add-ons | |||
| Extra support hours | €100 / hour | €75 / hour | €50 / hour |
| E-commerce integration setup | €800 one-time | €600 one-time | €400 one-time |
| Product upload | €50 / product | ✓ | ✓ |
| Course setup | €150 / lesson | €100 / lesson | €50 / lesson |
| Calendly setup + automations | €100 / calendar / service | ✓ | ✓ |
| Drip campaign setup | €200 (3–5 emails) | ✓ | ✓ |
| Extra website pages | €600 / page | €300 / page | ✓ |
We treat tech as part of your brand system, not as a separate headache.
Your Web Design Process
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Think about it as a first date … we both want to impress each other.
But on a more serious note, this initial talk should set the stage for our collaboration.
We will go through:
what are your expectations once the new website goes live
design directions
framework
interactions
automations
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Of course we want every client to have a bespoke web design following their brand identity, and to achieve that we will draw a strategic plan based on the info provided in the design brief.
We start with two major components: the mood-board and the site-map.
The former sets the tone, the interactions, details, things we like about other websites, things we could do better than the competition.
The latter is the framework / the maze that we will build on.
You’ll always have access to these two while we go from one process to the other.
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While we’re designing your brand new online home, you will be tasked with gathering images, writing (or outsourcing) copy for all the sections, blog posts or products on the site.
We use Milanote (it’s free) to organize everything and we’ll guide you through every step of the way.
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Following the development stage we soft-launch the website for about two to four weeks.
This is the time you ask your close friends to check it out. Experience tells us they will tear it apart, nitpicking and thinking they can do better. We embrace that love because it comes in the form of “free” quality control.
Once everything has been thoroughly tested on various desktop displays and mobile devices your website gets the green light to be shown on social media and the whole world. So we GO LIVE.
Congratulations, you have a brand spanking new online home!
Now go post about it on social media and start thinking about ways to scale this new revenue stream.
Upgrade To Squarespace
1-2 weeks | €1200*
VAT not-included
*up to 10 pages
Make the switch from WordPress to Squarespace for a streamlined and hassle-free web design experience. Squarespace offers user-friendly templates, seamless drag-and-drop functionality, and integrated hosting, eliminating the complexities of WordPress plugins and updates. Experience the convenience of a fully-managed platform, allowing you to focus on your content and creativity, while we handle the technicalities.
Welcome to the future.
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You hand us over the keys to your current Wordpress site in the form of a user and a password. Then you upload all the images and videos on your favorite file-sharing platform (Dropbox, Google Docs, WeTransfer) and send them our way.
We’ll move over all the copy (text) from your donor website and make it look it’s best using Squarespace’s excelent content management sistem.
When we’re done we will schedule our review call and implement your feedback.
No advance payments. If you don’t like it, you don’t have to pay for it!
Good To Know
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We chose Squarespace as it proves time and time again to be the hassle-free choice in terms of content-management-systems. It’s the easiest for our clients to build upon and manage on their own. The wireframe is quick to understand and it comes with a lot of pre-built functions (e-commerce, paywall member area, scheduling and appointments and a tone of extra features).
Squarespace works on a subscription model and we recommend the Business Package as it comes with basic e-commerce functionality . Here’s the pricing table.
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We found that two rounds of edits is the sweet-spot for most websites before the official launch. Usually it takes 3-4 months to get enough traffic data to better understand visitor behavior on your site. We’re already starting with an efficient funnel design, it’s just a matter of fine-tuning it after the 4-6 month mark.
If new information emerges between the wireframe milestone and the launch date, we can accommodate a 3rd round of edits billed hourly. (Advanced Website package has more revisions included)
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You’ve probably managed a blog or some form of online account before, but just to make sure you understand the full potential of this platform, based on the package you chose there will be a video tutorial and / or a two-hour training session diving into all the tabs and features available to you.
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Even though we’re a creative agency we’re expecting all the content to come from you (images and copy). We might process it to better fit the website, but ultimately you’re the master of your domain.
There are exceptions to this rule: It’s self-explanatory that if you’ve gone through our branding process we have most of the data set to go on the website.
Get In Touch
Ready to turn your ideas into a stunning website? Reach out to us today through our contact form, and let's bring your vision to life!