visual
personal
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strategy
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BRANDED
We believe every great personal brand is a strategically crafted combination of aesthetics and authenticity.
If you want to stand out in your industry you must use innovative design and genuine connection in everything you do.
You don’t create your brand.
You build the courage to DISCOVER IT.
full personal brand process
You might want it all, you might want some pieces, some things can not be done without some steps. This is our chronological process that will take you from 0 to a completely prepared brand to get online.
How We Can Partner
01. Happy Hours
IDEAL FOR the ones who need to meet Ioana for brand consultancy, and clarity sessions:
- 1.5hour brand clarity meeting with Ioana
- 3 Happy Hours to clarify your brand in 3 steps & 3 workshops
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Fill out our form on our CONTACT page or drop us an email at hello@thefabsquad.com and tell us what you need.
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If you know what you need, we will get back to you with either a booking date or with answers to your questions.
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If you feel you need a clarity meeting, then book a
1.5 hour brand clarity meet with Ioana
Price: 200 euro + VAT
If you want to clarify your brand in 3 steps, then we recommend 3 x 1 hour meetings with Ioana.
3 Happy Hours
where we find out
- who you are
- who your client is
- what your products are
Price: 400 euros + VAT -
Ioana will come to your company, your class or your event and talk about Self Love, Personal Brand & Authenticity - her favorite subjects. If you want her, drop us an email.
02. Brand Analysis
IDEAL FOR: entrepreneurs, start-ups, personal brands – all who struggle with brand clarity and continuity, who want a clear purpose and plan for their online presence, this package will set the tone, help you kick off your business, and make yourself noticed.
Price: 900 euro + VAT
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Fill out our form on our CONTACT page or drop us an email ar hello@thefabsquad.com and tell us what you need.
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If you know what you need, we will get back to you with either a booking date or with answers to your questions.
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We either meet online or in person for approximately 1 hour, have prosecco and get to know each other and talk about your goals, your needs and what you want to achieve at the end of this Branding process.
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We sign our contract, and send you 2 forms:
- 1 form with questions to find out a lot about you
- 1 form with questions to 8-10 people close to you - 4 clients / 2 friends or 2 family members / 2 collaborators or colleagues / 1-2 mentors (Which you also fill in). Here we see how others perceive you versus how you perceive yourself -
We put all the answers together with our own analysis about what type of visual does the world identify you with or where do you want to go, your "competitors", your customer or audience and how you communicate to them.
We analyse your strengths, how you are seen by others, and the weaknesses that you can use to your advantage in communication.
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We have a 2 hour meeting and discuss the results and the strategy we propose.
03. Visual Map & Logo Kit
IDEAL FOR: entrepreneurs, start-ups, personal brands – all who struggle with visual continuity, need a BRAND MANUAL, not just a LOGO, or want more clarity in your visual presence, this FULL package will put your business on the online and offline market.
Price: 1800 euro (with LOGO) or 1500 euro (without LOGO) + VAT
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Fill out our form on our CONTACT page or drop us an email ar hello@thefabsquad.com and tell us what you need.
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If you know what you need, we will get back to you with either a booking date or with answers to your questions.
-
We either meet online or in person for approximately 1 hour, have prosecco and get to know each other and talk about your goals, your needs and what you want to achieve at the end of this Branding process.
-
We sign our contract, and send you 2 forms:
- 1 form with questions to find out a lot about you
- 1 form with questions to 8-10 people close to you - 4 clients / 2 friends or 2 family members / 2 collaborators or colleagues / 1-2 mentors (Which you also fill in)
Here we see how others perceive you versus how you perceive yourself -
We put all the answers together with our own analysis about what type of visual the world identify you with or where you want to go, your "competitors", your customer or audience, and how you communicate with them.
We analyze your strengths, how you are seen by others and the weaknesses that you can use to your advantage in communication.
Based on our ANALYSiS we create 2 options for your Visual Strategy and Identity.
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We have a 2 hour meeting and discuss the results and the strategy we propose, the visual map and identity.
The VISUAL MAP is your brand's profile - its x-ray - your brand manualA big board about you that you will always come back to when you "don't know what to write, how to be online":
VISUAL MAP includes:audience and client definition
mood board
key brand personality features
emotion and tone of your brand
your customer - how you can reach them visually
communication pillars
typography selections
color palette for web & print
2 logo concepts (2 maximum revisions)
Price WITHOUT logo - 1500 euro
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You give us feedback and we come back with a final proposal for the brand.
We send you this new proposal with all the logo variants and final Visual Map and we have another feedback session if needed.
There are only 2 revisions included in the price.
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We send to you a link with :
the Final Visual Map - brand workbook – png and vectorial
final LOGO files (primary, alternate & mark)
visual communication mockups if needed
Now you are ready to take over the world with your brand.
Price WITHOUT logo - 1500 euro
Photoshoot
IDEAL FOR: entrepreneurs, start-ups, companies, and corporate people who want to have an authentic personal brand presence on social media, websites, in magazine appearances & conferences.
Price: depends on the type of photoshoot - check out our PERSONAL BRAND PHOTOGRAPHY page
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If you want the full branding process, this is the best time to do a personal brand photoshoot.
After you have your STRATEGY, your VISUAL MAP, your LOGO and you feel you know who your client is and how you can help them, let’s talk about PERSONAL BRAND PHOTOGRAPHY.Otherwise, you can opt for just this service. Let’s talk about it.
Personal Brand Photography will help you stand out in a crowded market and on over-saturated news feeds with high-quality professional images created with your personal brand in mind.
Your brand is not complete without a set of professional photos where people can see your face clearly and feel your passion in your gaze. We offer you a fabulous and bubbly experience while exploring 3-4 different looks and many studio and lifestyle set-ups we design together on the spot in-house.
Allow these images to be how your audience creates their first impression and help them trust you
1 person
2 – 2.5 hours
3-4 outfits
make-up included
brief meeting of 30 minutes online 1-2 weeks before
we submit all the photos that look ok processed for light and color
together we choose 10 favorites that we can process in detail.
price - 550 euros + VAT
04. Graphic Design Kit
IDEAL FOR: personal brands or brands who already have a branding manual or VISUAL MAP and need to use the files in specific formats online and offline.
Price: per design typology - see in the Design tab.
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We have a 1-hour clarity call in which we discuss your goals.
we send you a final offer for your desired pieces and sign the contract
If we are not the ones who designed your brand you send us your brand manual and files.
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We design:
Business cards - 100 euro
Sticker - 50 euro
Flyer - 50 euro
E-mail signature- 50 euro
Letter header / footer- 50 euro
Roll-up - 50 euro
Merchandise Mockup - 50 euro / visual
Instagram highlights - 50 euro - 10 highlights
Visuals with photos and logo - 50 euros / visual
PPT presentation with 6 types of pages - 150 euro
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We receive your feedback and send you the new files.
There are 2 revisions included.
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We send you the final files and you use them fabulously.
05. Canva Kit
IDEAL FOR: personal brands or brands who already have a branding manual or VISUAL MAP and need to use the files in specific formats and get creative with them in Canva.
Price: per design typology - see in the Design tab.
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We have a 1 hour clarity call in which we discuss about your goals.
we send you a final offer for your desired pieces and sign the contract
If we are not the ones who designed your brand you send us your brand manual and files.
we get to work
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We design:
6 templates for social media – 200 euro
12 templates for social media - 250 euro
Cover for Facebook / Linkedin - 100 euro
PPT presentation in Canva with 6 types of pages - 150 euro
Mock-up Instagram Feed 15 squares to show off your new branding and start your online communication asap - 250 euro
Youtube covers - 50 euro per visual.
Any type of visual
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We receive your feedback and send you the new files.
There are 2 revisions included.
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We send you the final files and you use them fabulously.
OPTIONAL:
CANVA course - with Ioana - 2 hours of using your own visuals in Canva - 200 euros
Website
IDEAL FOR: entrepreneurs, start-ups, companies, and corporate people who want to get their image online as authentically & as fast as possible on a platform like Squarespace where one can freely update their website and stay on top of their brand, have a clear offer online and get clients through their website.
Price: depends on the type of website - check out our WEB DESIGN page.
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If you want the full branding process, this is the best time to start your website. After you have your STRATEGY, your VISUAL MAP, your LOGO and and your PHOTOS, you feel you know who your client is and how you can help them, let’s talk about WEB DESIGN.
If you have your brand manual and photos already, you can opt for just this service. Let’s talk about it.
Your website will help you stand out in a crowded market and have a clear offer to present to your clients. The website is a way for your clients to verify you, read more about your products, find your prices and learn from you.
You can choose between:
a landing page
a basic website
advanced website
advanced e-commerce
See the whole process and prices on our WEB DESIGN PAGE.
06. Social Kit
IDEAL FOR: entrepreneurs, start-ups, companies, and corporate people who want to get their image online as authentically & as fast as possible on social media and do not know how to start.
Price: depends on the type of social service.
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If you are new to social media or you tried and you just can not figure it out, we can take over your account and post on your platforms for 1 month.
This does not include visual content creation. The content is provided by you or created by us at the rates presented in the previous categories.
Price: 800 euro
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You might struggle with what to post on social media, where to post it and how.
We can give you the visual plan with writing subjects and visual recommendations personalised for your brand for 3 posts per week - 12 posts in 1 month.
This is a detailed plan for you to use and post yourself. We do not post it for you.
Ask us about it.
Price: 300 euro
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If you do not know how to use a platform and would like to learn how, let’s meet and create a personalised course for you.
Instagram, TikTok, Linkedin, Facebook - let’s figure them out.
Price: 150 euro / hour
faqs
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Whether you’re an entrepreneur or business owner, a professional or an executive, a spokesperson, marketing associate or CEO, drawing a distinction between your product and personal brands, and working to position each of them, can help you propel your business forward and increase public recognition, customer loyalty, and profitability.
Branding is referring to the carefully crafted perception surrounding your products or services and is designed to create an emotional response in a targeted audience.
Your personal brand is all about you, as a person, but in the more public sense of how you project your image to the outside world. Just as with product or service brands, personal brands are (or should be) carefully crafted in terms of both perception and authenticity. Your personal brand is your reputation.
A personal brand includes the perceptions, qualities, and characteristics people associate with you, your name, how you conduct yourself (professionally and privately) and your professional position.
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Yes! I know that investing in your business can be a big step. To help make it possible for clients the project total is split between 3 or 4 payments - booking, first presentation, photo shooting, and end.
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We do provide copywriting for the web design process. Also, in the packages that include branding, we decide together upon key copy, descriptions, and tone.
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After branding – website is next. Also, it’s up to you to keep communicating about your brand on your channels, update them regularly and send people to your website, your social media, make connections and offline and online projects and engagement.
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Currently we do not help you post on social media, but we might open this service soon. We give you all the tools you would need to do it in our Branding packages.
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When you have a clear understanding of what you can bring to the world, how you can help other people or businesses. However, if you have a motivation, but you are confused about how to implement it, you are in the right place.
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No. Personal Brands are suitable for people who work in the corporate world too.
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We can do it online, but we can also have some meetings at our studio. However, the personal brand photo session must be done in person.
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We offer photography as part of our Brand + Photo package or Brand + Web Design package.
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We will do a basic mood board, but branding is not included. If you have previously worked with another designer, we will use the style guide developed during that process. If you want to develop a visual strategy, you will want to add a branding package to the web process.
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In general, clients should expect to book at least 1 month in advance. To ensure we can deliver the best to each client, we work on a limited number of projects at once. If you're in a crunch, you can request to 'rush' the project. This isn't always an option and has an associated additional fee.
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The design package does NOT include ongoing maintenance, just the upfront set-up, styling, and layout designs. We will teach you how to use it and change things on your own in 1 meeting, as Squarespace is a platform that allows you to do that easily. If you need more than maintenance, we can offer hourly retainer packages for clients.
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Squarespace subscription is a cost that is not included in any of our web design packages. For more info visit their pricing page and let’s talk. https://www.squarespace.com/pricing
