Intro To Visual Personal Brand Strategy
While consistency in visual branding is important,
Let’s learn a little bit about
Consistency in Communication
Consistency
involves maintaining uniformity and coherence in the way an individual presents themselves across various channels and interactions. Whether it be online platforms, social media, professional networking events, or even casual conversations, a consistent personal brand reinforces a clear and authentic image & message. This coherence extends to the use of language, visual elements, and the overall tone of communication.
Keep your communication consistent using these 3 aspects
The TONE OF VOICE used
Maintaining a consistent tone of voice in your personal branding is crucial. It refers to how you express yourself verbally, both in written and spoken communication, and encompasses the style, attitude, and personality that come through in your words. To maintain a consistent tone of voice in your personal branding, follow these steps:
If your brand is known for being lighthearted and humorous, maintain this tone across your social media posts, blogs, and public speaking engagements. Let’s take a look at a caption for social media (“I just had a debate with my coffee about who's more essential in the morning. Coffee won. Obviously. #MorningStruggles")
Your writing style
Write like you're talking to a friend. A friendly and casual writing style helps you connect with your audience on a more personal level. It makes you appear approachable and relatable, fostering a sense of connection. This can be especially crucial in building trust and loyalty among your audience.
Social Media Sections: “about me, BIO“
If you use multiple platforms to connect with people, it's important to have a consistent and recognizable brand image & description. This means that your personal brand should look the same across all platforms so that when your audience sees it, they immediately know it's you. Keep the same profile picture and description about yourself on all platforms, yes, even on Whatsapp.
