Intro To Visual Personal Brand Strategy
IN THIS LESSON
Branding is about extracting your essence and making it work for you. Confused on how to do it? Answer these questions and clarify who you are and how you are different from others.
WHY did you choose your profession?
This question delves into the core motivation behind your career choice. Consider what inspired you to enter your profession. Was it a personal passion, a desire to make a difference or a unique skill you wanted to leverage? Your answer helps define your professional journey's underlying purpose and passion.
Example: "I chose my profession in marketing because I've always been fascinated by the power of storytelling and its impact on consumer behavior. I believe in the art of connecting with people personally through compelling narratives, and marketing provides me with the platform to do just that."
What is your superpower? What do you think makes you UNIQUE?
Here, you're asked to identify your unique strengths and qualities that set you apart from others in your field. Reflect on what you excel at, whether it's a specific skill, a talent, or a distinctive approach to problem-solving. Your superpower is essentially what makes you valuable and memorable to others in your professional arena.
Example: "My superpower is my ability to distill complex data into actionable insights. I know how to turn numbers and statistics into clear, strategic recommendations that guide decision-making. This analytical skill and my creativity allow me to offer a unique blend of data-driven and innovative solutions."
What OBJECT would define you?
This question invites you to think symbolically. Consider an object or item representing your essence, values, and personality. This object could be something tangible or even symbolic. Exploring this question helps uncover the symbolism and attributes you associate with yourself, giving insight into your personal brand identity.
Example: "If I were to choose an object that defines me, it would be a compass. Just as a compass always points in the right direction, I strive to guide my team and clients. I believe in setting a clear course, staying true to a moral and ethical North, and navigating through challenges with unwavering purpose."
By answering these questions thoughtfully, you can better understand your mission, unique strengths, and the symbolic elements that define you, which are all integral to shaping and communicating your personal brand effectively.
