INTRO to Visual Personal Brand Strategy
Intro To Visual Personal Brand Strategy

Lesson 3: How To Create Your Communication Pillars

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IN THIS LESSON

Communicating online with your clients makes you anxious? Let's take it one step at a time and discover your communication pillars and subjects. Your Personal Brand Strategy and Content Pillars are based on the following:

  • Your WHY represents the deep-seated reason behind your actions and choices. It's the driving force that fuels your passion and commitment. Elaborate on your WHY by delving into your personal or professional journey, the pivotal moments that shaped your goals, and the values that guide your decisions. Your WHY provides a strong foundation for your personal brand, aligning your actions and messaging with a meaningful purpose.

  • Your UNIQUE Superpower is the exceptional quality or skill that sets you apart from others in your field. Discuss the specific talents, expertise, or attributes that make you outstanding. Provide examples or anecdotes that demonstrate how your superpower has positively impacted your work or contributed to your achievements. Emphasize how this unique quality enhances your personal brand and adds value to your clients or audience.

  • This pillar focuses on the external perception of your personal brand. Share insights into how colleagues, clients, or peers perceive you. Consider feedback, testimonials, or comments that highlight your strengths and areas of influence. Discuss how you've cultivated a positive image and the steps you've taken to align others' perceptions with your intended brand identity.

  • Explore the needs and preferences of your target audience or clients. Describe how you identify and address their specific challenges or desires. Provide examples of how you tailor your products, services, or content to meet these needs. Discuss the strategies you employ to maintain a client-centric approach and create meaningful connections with your audience.

  • Highlight your professional experience and the skills that underpin your expertise. Detail your educational background, relevant certifications, and career milestones. Share notable projects or achievements that showcase your proficiency in your field. Explain how your accumulated knowledge and skills contribute to your personal brand's credibility and authority.

  • Describe the positive impact you have on clients, colleagues, or the community. Share stories or case studies that illustrate how your contributions have made a difference. Discuss your commitment to creating value and the strategies you employ to empower and assist others. Emphasize the long-lasting effects of your work and the legacy you aim to leave.

Remember: the content strategy should be aligned with your business strategy.

Expanding on these content pillars provides a comprehensive understanding of your personal brand, enabling you to communicate effectively and authentically with your target audience.

Let’s look at some examples

Dana - Interior Designer

communication pillars

  • Share your best interior design projects regularly to showcase your skills and creativity. Use high-quality images and well-written captions to highlight the unique aspects of each project. Include before-and-after photos to illustrate the transformation. Make sure you put the AFTER photo first for better engagement.

  • Create content that educates your followers on various aspects of interior design, such as color palettes, furniture placement, lighting, and rental property decor.

  • Keep your audience informed about the latest interior design trends, innovative products, and emerging styles. Share mood boards, Pinterest boards, or curated collections of design inspiration. Engage with your followers by asking for their opinions on upcoming trends.

  • Share your entrepreneurial journey, including the ups and downs, lessons learned, and the day-to-day life of running an interior design business. Discuss topics such as time management, client acquisition, networking, managing finances, and staying inspired. Offer insights and advice for aspiring interior designers who are looking to start their own businesses.

Valentina - Lifestyle Coach

communication pillars

  • Share content that helps your audience develop a positive mindset, set goals, and overcome personal challenges. Offer tips, techniques, and motivational quotes to inspire personal growth and self-improvement.

  • Offer strategies for optimizing daily routines, time management, and productivity. Share insights on designing a balanced and fulfilling lifestyle, including time-saving hacks and effective goal-setting methods.

  • Promote self-care practices and well-being tips, including mindfulness, meditation, relaxation techniques, and self-compassion. Encourage your audience to prioritize their mental and emotional health.

  • Share your own personal growth journey, including the challenges you've faced and how you've overcome them. Be open about your vulnerabilities and setbacks, and discuss the strategies and mindset shifts that have led to your personal success.

    Use your story as a source of inspiration and empowerment for your followers, showing them that transformation is possible.

    Encourage them to share their own stories and provide a platform for them to connect and support one another.