Intro To Visual Personal Brand Strategy
IN THIS LESSON
Think of personal branding as finding your own unique spotlight. It's like picking a favorite color from a big box of crayons.
When you focus on something specific you're really good at, it's like a magnet that pulls in interested people. This particular thing you do helps you stand out and make friends who care about the same stuff. Instead of trying to do many things just okay, it's better to be really, really excellent at one thing. If you want to find out your niche, answer these questions with a pen and a piece of paper.
-
Your personal brand is all about offering value and assistance. Knowing who you are helping allows you to tailor your content and expertise to address their specific challenges and desires. This question focuses on the core of your mission and guides you in creating content that genuinely benefits your audience.
-
This question delves deeper into understanding your audience's fundamental needs. It highlights the importance of recognizing your target demographic's basic necessities and concerns. You establish a strong connection and build trust with your audience by addressing these survival needs.
-
To become a valuable resource and authority in your niche, you must identify your audience's primary challenge or problem. This question prompts you to pinpoint the most pressing issue your clients or followers encounter. Solving this struggle becomes your primary focus, solidifying your position as an expert in your field.
-
In the fast-paced world of online branding, capturing someone's attention within seconds is vital. This question encourages you to consider what makes you instantly appealing to your target audience. It's about crafting a compelling message or visual identity that grabs their attention and makes them want to follow you for more.
-
Effective communication includes both inclusion and exclusion. This question helps you clarify not only your target audience but also who doesn't align with your message. By defining your boundaries, you ensure that your content resonates with the right people while avoiding misunderstandings and misalignment.
Niche example: Photography is an incredibly diverse field, offering a multitude of niche specializations to cater to different artistic interests and styles. Within the realm of photography, you can find (landscape photography, portrait photography, food photography, wildlife photography, product photography, fashion photography, event photography, and the list can go on). You wouldn’t hire someone that specializes in food photography to do your business headshots, right? Sure, the photographer may know a few things about portrait photography but why not choose someone who dedicated all their life to studying human composition in photography?
