Intro To Visual Personal Brand Strategy
IN THIS LESSON
Today, diversity is celebrated, and online influencers are not the only ones who matter. People are now seeking out their unique interests and no longer rely on recommendations from anyone.
Building a personal connection is now crucial in making purchasing decisions. Research shows that buyers extensively examine the brand's authenticity and motivation. Adding a personal touch can make a huge difference and create a memorable experience. As there are few new inventions, standing out by creating a personal touch in your business can make all the difference.
Remember
People buy from people. That means they want to know about the humans with whom they work.
Questions
that will help you discover your WHY
-
Sounds kinda silly, right? But think about it. Who are you in your personal and professional roles?
-
Perhaps you want to save the world. Or you want to have a significant impact on a small community. Or you just want to sell your products. Be honest with yourself.
-
What specific actions/moments/outcomes make your mind, body & soul feel aligned and at peace?
-
Whether you believe in unicorns or empathy, list five important values.
