Intro To Visual Personal Brand Strategy
You've noticed it too, haven't you? So many brands & personal brand visuals are sooo chaotic: many colors, fonts, filters, elements, and poorly chosen images. And as a potential client or follower, you’re left confused.
let’s learn how to do it better
Visual Cohesiveness
Cohesiveness is primarily concerned with design elements in any single design installment. More specifically, whether the design elements complement each other enough to create a feeling of wholeness within a singular design.
vs.
Visual Consistency
Consistency is when those design elements carry over into and onto subsequent designs and projects. That consistency helps the brand to establish
its identity. Viewers who see those design elements will associate them with your brand.
take a look:
now let’s understand how to keep it
COHESIVE + CONSISTENT
Follow these
3 KEY principles
-
Your MONEY MAKER has to be seen in your online communication :) as much as possible. After all, if you don’t have any branding elements, this is how you can differentiate yourself.
PRO TIP: keep the same profile picture on every platform, even WhatsApp.
Watch the video above for more tips. -
Create an impactful, short, authentic description about yourself and put it on every platform (make sure it is the same!)
LIVE IT! When you meet people offline, start introducing yourself with that description. Don't use it online if you cannot use it in real conversations.
Watch the video above for more tips on how to have a good photo with yourself. -
Now, it's time to focus on adding colors, fonts, and other design elements. Once people become familiar with you and your services, you can start working on incorporating visual elements.
Watch the video above for more color, fonts, and filter tips.
Don't stop now
Don't stop now
Once you complete this lesson, check out our FAB GUIDES for even more detailed information. Trust us, it's worth it! And if you don't, Sheldon here might shed a tear or two.