Personal Branding
11 STEPS TO LAUNCH YOUR VISUAL PERSONAL BRAND
you're in the right place
you're in the right place
Get ready to feel FAB and shine as we take you on a journey of self-discovery and visual personal branding brilliance. This is your ticket to revealing the unique and dazzling you + making a lasting impression on the world. From uncovering your sparkling values and strengths to crafting a breathtaking online presence, we'll provide the techniques to become the ultimate brand goddess/god.
Whether you're a career queen/king, a creative genius, or simply seeking to add sparkle to your life, this is your START. So, put on your crown, and let's begin creating a visual personal brand that will leave them all in awe.
WHAT THE FLUFF IS A visual personal brand?
Think of it as a visual way to show the world who you are and what you're all about! A visual personal brand refers to the visual elements, such as logos, color palettes, and typography, that are associated with a person and used to present and promote their image, reputation, and unique qualities.
Having a solid visual personal brand also makes it easier for people to find and recognize your work, whether it's your website, social media profiles, or presentations. Using consistent visual elements across all your online and offline materials creates a cohesive and professional image that builds trust and credibility with your audience.
A visual personal brand aims to create a consistent and recognizable image across various media & platforms to build a solid personal brand identity.
YOU WANT TO CREATE A VISUAL PERSONAL BRAND but don't know how?
Okay. But before you secure *that bag*, read them carefully. Close the Netflix app. Light a candle. Write them on a piece of paper. You do you!
Here are 11 steps to help you craft the visual personal brand of your dreams.
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Take the time to reflect on what makes you unique, your skills, values, and personality. This will help you define your visual personal brand and understand what you have to offer.
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Take the time to reflect on what makes you unique, your skills, values, and personality. This will help you define your visual personal brand and understand what you have to offer.
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Research what others in your field are doing and identify gaps you can fill. This will give you an idea of what works well and what you can do differently.
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Develop authentic communication that showcases your expertise and adds value to your target audience. Talk about your wins & fails. This will help establish you as an expert in your field.
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Colors, fonts, imagery, logo, visual marks. What do you love? What do you dislike? Go to Pinterest & create a mood for your PB (*personal brand, not peanut butter*)
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Create a website that showcases your brand and portfolio. This will serve as your home base and a place for potential clients or customers to learn more about you (you never know when social media is going to be gone, don't put your eggs in one basket)
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Find platforms to engage with your target audience and promote your brand. Are they on TikTok or LinkedIn? That's where you need to be! There's no shame in building your online presence. You never know who needs to hear your unique point of view. oodbye impostor syndrome.
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Attend events, participate in online communities, and reach out to people in your industry to build relationships and gain exposure. This will help you network and expand your reach.
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Collaborate with like-minded individuals and organizations to reach new audiences and build your brand. This will help you gain exposure and reach new people. Be genuine about it!
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You should communicate and have the same brand marks for at least three years (best: 5 years). Your Visual Personal Brand grows with you, but you will be remembered by staying consistent. You want that, right?! You can change your photos once a year but keep those brand colors.
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Personal and professional development is an ongoing process crucial to maintaining and growing your brand. Keeping up with the latest developments in your field will help you remain relevant and knowledgeable and demonstrate your commitment to growth and improvement.
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Get to know yourself
Take the time to reflect on what makes you unique, your skills, values, and personality. This will help you define your visual personal brand and understand what you have to offer.
Find your squad
Take the time to reflect on what makes you unique, your skills, values, and personality. This will help you define your visual personal brand and understand what you have to offer.
Competition? Yes!
Research what others in your field are doing and identify gaps you can fill. This will give you an idea of what works well and what you can do differently.
Share your story
Develop authentic communication that showcases your expertise and adds value to your target audience. Talk about your wins & fails. This will help establish you as an expert in your field.
Find your style
Colors, fonts, imagery, logo, visual marks. What do you love? What do you dislike? Go to Pinterest & create a mood for your PB (*personal brand, not peanut butter*)
Build your HOUSE
Create a website that showcases your brand and portfolio. This will serve as your home base and a place for potential clients or customers to learn more about you (you never know when social media is gonna be gone, don't put your eggs in one basket)
Be(e) Social
Find platforms to engage with your target audience and promote your brand. Are they on TikTok or LinkedIn? That's where you need to be! There's no shame in building your online presence. You never know who needs to hear your unique point of view. *Goodbye impostor syndrome*
NetworKING
Attend events, participate in online communities, and reach out to people in your industry to build relationships and gain exposure. This will help you network and expand your reach.
The age of COLLABS
Collaborate with like-minded individuals and organizations to reach new audiences and build your brand. This will help you gain exposure and reach new people. Be genuine about it!
Consistency = the Queen
You should communicate and have the same brand marks for at least 3 years (best: 5 years). Your VPB indeed grows with you, but by staying consistent, you will be remembered. You want that, right?! You can change your photos once a year but keep those brand colors.
Don't stop growing
Personal and professional development is an ongoing process that is crucial to maintaining and growing your personal brand. Keeping up with the latest developments in your field will help you remain relevant and knowledgeable, and it will also demonstrate your commitment to growth and improvement.
IF YOU FOUND THIS COMPLICATED...
Maintaining authenticity, relevance, and uniqueness can be a difficult task. However, with the right mindset and guidance, anything is possible.
