Personal Branding
gen Z calling, they wanted to let u know that Tik Tok might be IT app for personal brands in 2024 & moving foward
Whether you're a personal brand looking to share your wisdom, a day-to-day superhero showcasing your life, or an entrepreneur ready to fill the room with your vision, TikTok is your stage.
*it’s actually not an app designed only for kids*
how can Tik Tok help your brand
how can Tik Tok help your brand
Super important FLUFF you need to read
TikTok has got something for everyone. It has three main categories: Educational, Relatable, and Funny. If you're seeking knowledge and expertise, you can check out the Educational category, where professionals like coaches, psychologists, and lawyers share valuable insights and services. For those who want to connect with others on a personal level, the Relatable category is the place to be. You can find daily lifestyle content that resonates with viewers, fostering inspiration and relatability. And finally, if humor and entertainment are your thing, you'll love the Funny category. Here, creators engage with viral trends and comedic sketches, driving high engagement and shareability. These categories show that TikTok has something for everyone, catering to a wide range of interests and content styles.
EXAMPLE TIME
The BUTTER MAN
Thomas Stroke, a regular guy knew that repeating a viral video again and again could be a recipe for success on TikTok.
He had this brilliant idea to make a series called "all things butter," he gained over 1 billion views. After that, he founded his organic butter brand, selling over 100K units in 10 weeks. How crazy is that???!
Repetition reinforces brand recognition and audience familiarity, establishing a strong association between the content and the creator. This repeated exposure boosts engagement and enhances the potential for the video to go even more viral as it continues to capture attention and resonate with viewers over time.
Tik Tok
tips & tricks
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When crafting engaging content for TikTok, harnessing the power of natural light can be a game-changer.
Shooting in natural light enhances the visual appeal of your videos and lends them an authentic and inviting vibe.
Seek out well-lit spaces indoors or take advantage of the golden hour outdoors for optimal lighting conditions.
By filming in natural light, you can elevate the quality of your content and capture attention-grabbing moments that resonate with your audience.
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Remember to craft a clear beginning, middle, and end, guiding your audience on a captivating journey from start to finish.
By perfecting the art of storytelling, you can create TikTok content that resonates with your audience, fosters emotional connections, and leaves a lasting impression.
Additionally, incorporate natural pauses when speaking to enhance clarity and comprehension for your viewers. -
In addition to mastering the art of visual storytelling, incorporating the right music can further enhance the mood and impact of your TikTok videos.
Opt for trending/popular sounds to boost your engagement.
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Learning the basics of videography is essential to ensure professional-looking videos on TikTok.
Start by achieving steady and still shots to maintain visual clarity and professionalism throughout your content.
You don’t know how to do something? There are plenty of tutorials ready to guide you.
Once you've perfected your filming technique, exporting your videos correctly for optimal viewing on TikTok is crucial. Choose a high-quality export format compatible with the platform's specifications to preserve the integrity of your content.Pay attention to resolution, aspect ratio, and file size to ensure your videos meet TikTok's guidelines for optimal playback. By exporting your videos correctly, you can maintain their visual fidelity and ensure they look their best when shared with your audience
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Invest in a tripod or stabilize your camera with makeshift supports to avoid shaky footage that can detract from your message.
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CAPCUT | to edit CapCut is a very intuitive app, and the benefit of it is that some of the best functionalities are free. You can edit, add sound effects, overlays, masks, change fonts and use the teleprompter feature.
CAPTIONS | for subtitles
Captions has Romanian as an integrated language and you have over 30 different caption styles, where you can add sound effects, pictures or emojis.
When it comes to
PERSONAL BRANDS…
In personal branding, the emphasis on presenting oneself before the product is KEY for fostering authentic connections with audiences.
Individuals can establish a genuine connection with their followers by showcasing their personalities, values, and unique perspectives, laying the foundation for long-term trust
and loyalty.
Unlike traditional influencers who primarily promote products or services, personal brands can express opinions and viewpoints without solely serving as endorsers.
This authenticity resonates with audiences seeking relatable and genuine content, further solidifying the personal brand's credibility. Moreover, crafting a tailored introduction, statement piece, or signature element reinforces the personal brand's identity. It leaves a lasting impression on viewers, whether it's a distinctive catchphrase, visual style, or memorable persona.
LET’S WATCH SOME CREATORS
CHELSEA FAGAN | EDUCATIONAL
She's a Financial Educator & Author that knows how to put complex economic language into layman's terms, while also making fun of the rich. She's a great communicator and her glasses are such a statement piece
KEV FROM KENNEDY LAW FIRM | FUNNY
His humour is immaculate and the team behind his Social Media strategy knows a thing or two about how to make Gen Z laugh. And everybody else as a matter of fact. FOR SUCH A SERIOUS JOB, HE MANAGES TO BE EXTREMELY GOOFY.
NARA SMITH | FASCINATION
Prime example for lifestyle content, she shares her daily bits as she cooks for her husband and children, while balancing life in general. Her secret? Storytelling, changing frames and good visuals.
TABITHA BROWN | RELATABLE
She combines her love for vegan cooking with motivational life advice, creating a wholesome and engaging brand that resonates with a wide audience.
The VIRAL TALK
Trying too hard to create viral content can make you lose your unique voice and authenticity. Also, going viral is a gamble, and following trends only leads to temporary fame, not long-term success. Instead, focus on building a strong and loyal community, making real connections, and consistently sharing valuable content that your audience can relate to. In the end, you'll achieve lasting success on TikTok by being genuine and meaningful, rather than solely chasing short-lived bursts of virality.