LEAP Guides
Personal Branding

Video Content Cheat Sheet

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Videos are everywhere these days! Heck, I bet it’s your favorite form of content to binge-watch.

Let’s learn how we can adapt it to our personal brands.

Steal our list 15 evergreen content list

Introduce Yourself and Tell Your Story

It’s always good to start with some info about yourself. After all, people want to know who you are. Whenever you’re in a creative rut (or have a surge in new followers), create a Reel introducing yourself or your brand. TIP: Use Instagram's pinned posts feature to pin your introductory Reel to the top of your grid. That way, new followers can learn about you right away.

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REALNESS: Show the “Real Side” of Your Brand/ Product

With perfectly curated feeds on their way out, these video ideas let you share a less filtered side of you or your brand.

And it makes for the perfect “Instagram vs. Reality” video:

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Show a Before and After

Sharing before and after videos is another great way to show an authentic side of your business or product.

You can do before and after videos for home renovations, DIY projects, recipes, makeup tutorials, illustrations, and more.

The sky's the limit here!

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Remember

Crafting content that resonates with your niche or business is the key to success. So, always make sure to ajust your content according to your target audience's preferences and interests.

While the video content you’re making is about YOU, always ask yourself: what can my client/followers/friend take away from this?

Offer Tips and Tricks

If you’re all out of ideas, tips and tricks are a great place to start.

No matter your industry, you hold valuable information that can help your audience.

Also, it’s one of the best-performing video types you can make.

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Give a Sneak Peek

Many brands and creators use this type of content to create hype around a new product or an exciting launch.

Tip: The first example is a good option for a photographer or someone with cool photo content. The second example could be an excellent teaser for a cookbook :)

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Hop on a Trend

Although following trends shouldn't be the only approach, they serve a purpose. Creating content based on current trends is an effortless way to increase engagement and make your videos more discoverable. You can achieve this by using a trending song in your video or taking part in a trend that's gaining popularity on the platform.

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Don't forget to watch our webinar on video content. Let us help you learn more about creating engaging and effective video content.

Share How-to Videos

Walk the talk. From sharing how to use your favorite tool to baking the perfect chocolate chip cookie, there are many how-to video ideas for you to try.

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Highlight Your Products

Videos like these are the perfect way to visually show off your products — from a cocktail kit to a new linen dress and everything in between!

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Behind the scenes

People love to see how you do your business and what happens behind the magic. Don’t sleep on this type of content.

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Bonus

Share a Day in the Life

This video idea is perfect for small business owners or lifestyle creators.

It's similar to a behind-the-scenes Reel, but instead, you'll take followers through your daily routine. This is super popular right now, and people are consuming this type of content all over Instagram & TikTok.

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P.S

Making videos is no piece of cake (we know)! You need to keep testing and adapting your approach to create the best content.