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Personal Branding

FAB Personal Brand Shot List

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REMEMBER MONA?

Mona's enigmatic expression has intrigued viewers for centuries, evoking various emotions and interpretations. Personal brand photography aims to create images that connect with the audience emotionally, allowing them to feel a sense of familiarity and trust with the individual behind the brand. With just one flawless photograph, an icon was created for all eternity.

STRIKE A POSE

STRIKE A POSE

Do you have any thoughts on whether that famous photo was planned or just happened by luck? Well, careful planning can go a long way when it comes to personal brand photography.

How would you like to show up to your next photoshoot knowing you don’t have to wing it?

Why do you need a Personal Brand Photography Shot List?

Photoshoots are stressful, we know that! But if you have a SHOT LIST on hand, things will seem less complicated. The list serves as a roadmap, saving time and reducing guesswork. It lets you stay organized, prioritize shots, and maximize your available time and resources.

A shot list helps ensure that you have a wide range of images that represent different facets of your personal brand. It enables you to plan for various scenarios, locations, and poses, helping you showcase your expertise, personality, and unique selling points effectively.

Open & Take a Screenshot

  • In the following lists, you’ll find the words “horizontal & vertical orientation“.

    The idea is that you need two types of photos from the same pose, one that is horizontal (works best for long format videos & websites), and one that is vertical (great for social media & short format videos like Reels)

  • Standing headshot smiling horizontal & vertical orientation

    Standing headshot not smiling horizontal & vertical orientation

    Standing midsection smiling horizontal & vertical orientation

    Standing midsection not smiling horizontal & vertical orientation

    Standing full body smiling horizontal & vertical orientation

    Standing full body not smiling horizontal & vertical orientation

    Sitting looking at the camera horizontal & vertical orientation

    Sitting looking away horizontal & vertical orientation

    Sitting midsection looking at the horizontal & vertical orientation

    Sitting midsection looking away from the camera horizontal & vertical orientation

    Sitting full body looking at the camera horizontal & vertical orientation

    Sitting full body looking away from the camera horizontal & vertical orientation

    Walking towards the camera while looking at the camera, horizontal & vertical orientation

    Walking towards the camera while looking away, horizontal & vertical orientation

    Walking away from the camera horizontal & vertical orientation

    Jumping with joy horizontal & vertical orientation

    Thinking with space above horizontal & vertical orientation

  • With a pen and notebook, horizontal & vertical orientation

    Pen and notebook looking to the side vertical

    Pen and notebook close up (no face)

    With a computer, horizontal & vertical orientation

    With a computer looking to the side, horizontal & vertical orientation

    Working on a phone, horizontal & vertical orientation

    Working on a phone close-up shot (no face)

    Excited (rejoicing), horizontal & vertical orientation

    Thankful (example: holding a thank you card), horizontal & vertical orientation

    Reading a favorite or relevant book, horizontal & vertical orientation

    Reading a favorite or relevant book close up (no face)

    Looking out the window thoughtfully, horizontal & vertical orientation

    Leaning forward in a chair (engaged listening shot)

    Drinking tea or coffee, smiling at the camera, horizontal & vertical orientation

    Drinking tea or coffee close up on cup (no face)

    Drinking tea or coffee, looking thoughtfully to the side, horizontal & vertical orientation

    Drinking wine, champagne, cocktail looking at the camera, horizontal & vertical orientation

    Close up on drink (no face)

    Cheers to the camera, horizontal & vertical orientation

Let’s look at some examples

Business-Casual Shot List

Standing headshot smiling, horizontal

Standing headshot smiling, horizontal

Standing headshot smiling, vertical

Standing headshot smiling, vertical

Sitting headshot not smiling, horizontal

Sitting headshot not smiling, horizontal

Sitting headshot not smiling, vertical

Sitting headshot not smiling, vertical

Standing midsection smiling, vertical

Standing midsection smiling, vertical

Standing midsection smiling, horizontal

Standing midsection smiling, horizontal

Standing midsection not smiling, horizontal

Standing midsection not smiling, horizontal

Standing midsection not smiling, vertical

Standing midsection not smiling, vertical

Standing full body not smiling, vertical

Standing full body not smiling, vertical

Standing full body not smiling, horizontal

Standing full body not smiling, horizontal

Standing full body smiling, vertical

Standing full body smiling, vertical

Standing full body smiling, horizontal

Standing full body smiling, horizontal

Standing midsection smiling, horizontal

Standing midsection smiling, horizontal

Sitting looking at the camera, vertical

Sitting looking at the camera, vertical

Sitting looking at the camera, horizontal

Sitting looking at the camera, horizontal

Sitting looking away, horizontal

Sitting looking away, horizontal

Walking toward the camera looking at the camera, vertical

Walking toward the camera looking at the camera, vertical

Walking toward the camera looking at the camera, horizontal

Walking toward the camera looking at the camera, horizontal

Sitting looking away, vertical

Sitting looking away, vertical

Sitting midsection looking at the camera , vertical

Sitting midsection looking at the camera , vertical

Sitting midsection looking at the camera, horizonal

Sitting midsection looking at the camera, horizonal

Sitting midsection looking away from the camera, vertical

Sitting midsection looking away from the camera, vertical

Sitting midsection looking away from the camera, horizontal

Sitting midsection looking away from the camera, horizontal

Sitting full body looking at the camera, vertical

Sitting full body looking at the camera, vertical

Sitting full body looking at the camera, horizontal

Sitting full body looking at the camera, horizontal

Sitting full body looking away from the camera, vertical

Sitting full body looking away from the camera, vertical

Sitting full body looking away from the camera, horizontal

Sitting full body looking away from the camera, horizontal

Walking toward the camera looking away, horizontal

Walking toward the camera looking away, horizontal

Walking toward the camera looking away, horizontal

Walking toward the camera looking away, horizontal

Walking away from the camera

Walking away from the camera

Jumping with joy

Jumping with joy

Thinking pose

Thinking pose

Standing headshot smiling, horizontal

Standing headshot smiling, horizontal

Standing headshot smiling, vertical

Standing headshot smiling, vertical

Sitting headshot not smiling, horizontal

Sitting headshot not smiling, horizontal

Sitting headshot not smiling, vertical

Sitting headshot not smiling, vertical

Standing midsection smiling, vertical

Standing midsection smiling, vertical

Standing midsection smiling, horizontal

Standing midsection smiling, horizontal

Standing midsection not smiling, horizontal

Standing midsection not smiling, horizontal

Standing midsection not smiling, vertical

Standing midsection not smiling, vertical

Standing full body not smiling, vertical

Standing full body not smiling, vertical

Standing full body not smiling, horizontal

Standing full body not smiling, horizontal

Standing full body smiling, vertical

Standing full body smiling, vertical

Standing full body smiling, horizontal

Standing full body smiling, horizontal

Standing midsection smiling, horizontal

Standing midsection smiling, horizontal

Sitting looking at the camera, vertical

Sitting looking at the camera, vertical

Sitting looking at the camera, horizontal

Sitting looking at the camera, horizontal

Sitting looking away, horizontal

Sitting looking away, horizontal

Walking toward the camera looking at the camera, vertical

Walking toward the camera looking at the camera, vertical

Walking toward the camera looking at the camera, horizontal

Walking toward the camera looking at the camera, horizontal

Sitting looking away, vertical

Sitting looking away, vertical

Sitting midsection looking at the camera , vertical

Sitting midsection looking at the camera , vertical

Sitting midsection looking at the camera, horizonal

Sitting midsection looking at the camera, horizonal

Sitting midsection looking away from the camera, vertical

Sitting midsection looking away from the camera, vertical

Sitting midsection looking away from the camera, horizontal

Sitting midsection looking away from the camera, horizontal

Sitting full body looking at the camera, vertical

Sitting full body looking at the camera, vertical

Sitting full body looking at the camera, horizontal

Sitting full body looking at the camera, horizontal

Sitting full body looking away from the camera, vertical

Sitting full body looking away from the camera, vertical

Sitting full body looking away from the camera, horizontal

Sitting full body looking away from the camera, horizontal

Walking toward the camera looking away, horizontal

Walking toward the camera looking away, horizontal

Walking toward the camera looking away, horizontal

Walking toward the camera looking away, horizontal

Walking away from the camera

Walking away from the camera

Jumping with joy

Jumping with joy

Thinking pose

Thinking pose

Let’s look at some examples

Lifestyle Shot List

With a pen and notebook, horizontal

With a pen and notebook, horizontal

With a pen and notebook, vertical

With a pen and notebook, vertical

Pen and notebook close up (no face)

Pen and notebook close up (no face)

With a computer, horizontal

With a computer, horizontal

With a computer, vertical

With a computer, vertical

Working on a computer close-up shot (no face)

Working on a computer close-up shot (no face)

Excited (rejoicing), vertical

Excited (rejoicing), vertical

Excited (rejoicing), horizontal

Excited (rejoicing), horizontal

Reading a favorite or relevant note, no face, vertical

Reading a favorite or relevant note, no face, vertical

Reading a favorite book or relevant note, vertical

Reading a favorite book or relevant note, vertical

Reading a favorite book or relevant note, horizontal

Reading a favorite book or relevant note, horizontal

Gratitude, vertical

Gratitude, vertical

Gratitude, vertical

Gratitude, vertical

Working on a phone close-up shot (no face)

Working on a phone close-up shot (no face)

Working on a phone, vertical

Working on a phone, vertical

Looking out the window thoughtfully, vertical

Looking out the window thoughtfully, vertical

Leaning forward in a chair

Leaning forward in a chair

Leaning forward in a chair

Leaning forward in a chair

Drinking tea or coffee close up on cup

Drinking tea or coffee close up on cup

Drinking tea or coffee looking thoughtfully to the side

Drinking tea or coffee looking thoughtfully to the side

Cheers to the camera

Cheers to the camera

Cheers to the camera

Cheers to the camera

With a pen and notebook, horizontal

With a pen and notebook, horizontal

With a pen and notebook, vertical

With a pen and notebook, vertical

Pen and notebook close up (no face)

Pen and notebook close up (no face)

With a computer, horizontal

With a computer, horizontal

With a computer, vertical

With a computer, vertical

Working on a computer close-up shot (no face)

Working on a computer close-up shot (no face)

Excited (rejoicing), vertical

Excited (rejoicing), vertical

Excited (rejoicing), horizontal

Excited (rejoicing), horizontal

Reading a favorite or relevant note, no face, vertical

Reading a favorite or relevant note, no face, vertical

Reading a favorite book or relevant note, vertical

Reading a favorite book or relevant note, vertical

Reading a favorite book or relevant note, horizontal

Reading a favorite book or relevant note, horizontal

Gratitude, vertical

Gratitude, vertical

Gratitude, vertical

Gratitude, vertical

Working on a phone close-up shot (no face)

Working on a phone close-up shot (no face)

Working on a phone, vertical

Working on a phone, vertical

Looking out the window thoughtfully, vertical

Looking out the window thoughtfully, vertical

Leaning forward in a chair

Leaning forward in a chair

Leaning forward in a chair

Leaning forward in a chair

Drinking tea or coffee close up on cup

Drinking tea or coffee close up on cup

Drinking tea or coffee looking thoughtfully to the side

Drinking tea or coffee looking thoughtfully to the side

Cheers to the camera

Cheers to the camera

Cheers to the camera

Cheers to the camera

Fab Tips

Consistency is crucial in personal branding. A shot list helps maintain a consistent look and feel. It ensures that your brand photography adheres to your chosen style, color palette, and overall aesthetic, resulting in a cohesive brand image.

Personal brand photography is about telling your story visually. A shot list helps you structure your narrative and capture images that convey specific messages or emotions. It helps you plan shots that highlight your brand values, achievements, lifestyle, or any other elements that are central to your personal brand story.

Creating a shot list encourages you to think beyond the immediate needs and consider the future. It allows you to plan for additional visual content that can be repurposed later. By capturing a diverse range of images, you build a library of photos that can be used for blog posts, presentations, e-books, and other future content needs.