Personal Branding
If you're having a hard time figuring out what your clients want and it feels like you're trying to solve multiple Rubik's cubes at once, we've got a solution that can help you out.
“My online messages don’t have engagement“
“My website doesn’t sell”
“It’s like I’m talking to no one”
SOUNDS FAMILIAR?
Understanding pain points helps you to communicate more effectively. You can highlight relevant aspects to the client's needs, making your communication more IMPACTFUL and RELATABLE.
First Step
When you're TALKING TO EVERYONE, YOU’RE TALKING TO NO ONE.
If businesses try to target everyone, their message ends up being too broad and generic, and it doesn't resonate with any specific group's unique needs, preferences, or pain points. In other words, your message, yes, the one you’ve been crafting FOR DAYS, might become BORING.
That’s when the concept of CLIENT PERSONA comes & saves the day.
WHAT THE FLUFF IS THIS CLIENT PERSONA?
A client persona is a semi-fictional character representing your ideal customer based on market research and real data about your existing customers. Personas include detailed information about behavior patterns, goals, skills, attitudes, and demographics. They help businesses understand and empathize with their customers.
Steal our CLIENT PERSONA TEMPLATE
Second Step
Let’s learn how to do some SMART RESEARCH
Last time we checked, neither of us had million-euro companies (although we secretly root for everyone to thrive).
Naturally, the budget for extensive market research is non-existent. We get it.
Here’s what you can do:
Use GOOGLE & SOCIAL MEDIA AS YOUR BFFs.
(tell me something I don’t know, right?)
But what if I told you you can get in the minds of millions of consumers?
Yes, you can do this by navigating the RIGHT WEBSITES (no, Chatgpt doesn't count).
ANSWER THE PUBLIC
can be your actual answer
To quote their website claim: “Answer the Public It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services. The kind your customers really want.”
Let us show you why this website feels like something you need in your life
If you’re stuck on what to write about for your next social media post, blog post or even thinking of coming up with a new high-demand product in your niche, Answer The Public probably has the answer.
Let’s pretend you’re a landscape gardener. You type in “small garden” to Answer The Public, wait a few minutes and suddenly you’re presented with 45 questions searched on Google related to your seed keyword.
Of course, not all of these questions would be relevant to your landscape gardening business. For example, “Do Small Garden Lizards Bite” will unlikely lead you to potential customers.
Now let’s take a look at what you could use.
How to Build a Small Garden Wall
2. When to Start a Small Garden
3. How to Zone a Small Garden
4. How to Make a Small Garden Look Bigger
BINGO! Content Ideas in minutes!
& you can access the minds of millions of consumers and potential clients just in a few clicks. Use it wisely.
Third Step
Stay UPDATED
You need to have your EYES WIDE OPEN.
The most simple way to stay updated, discover trends, and leverage them into your social media strategy (or marketing) is to take a 10 min break/per week,
Discovering TRENDS doesn’t mean you have to copy them & do what everybody else is doing. Trends keep you grounded in the current reality.
Google Trends is a free tool by Google that lets you see how often certain keywords, topics, and phrases have been searched over a particular period. It works by checking a portion of Google searches to figure out how many times people have searched for the terms you entered compared to the overall number of searches done on Google during the same period. Although it doesn't give exact search numbers, Google Trends can be pretty useful for figuring out trends, patterns, and interests in different parts of the world over time.
GOOGLE TRENS
is more efficient for Romania
Answer The Public is an excellent tool, but it doesn't support searches in the Romanian language.
Many people use Google Trends to figure out what people are searching for. This can help with planning content, researching markets, understanding how people behave, keeping track of what's popular, and much more.
FOURTH STEP
PUT YOUR SPY MASK ON
Find 5 competitors from your NICHE & do a little research. Look at their Google & Facebook Reviews. Search their business on Instagram or TikTok. Observe what people are saying.
LISTEN! We’re NOT doing this exercise to COMPARE OUR BUSINESSES and ourselves.
We’re doing this to look at PAIN POINTS.
What are clients interested in?
What are they looking for?
What’s their common problem?
Write them down, and use them to create VALUABLE content & products rooted in solving people’s needs. This will take time, effort & research, but in the long run, it can bring you more benefits than you’ll ever imagine.
I SPY with my little eye that
you DON’T DO THIS ENOUGH
Sometimes, going the extra mile once can save you TONS OF EFFORT in the long run.
RECAP
STEAL THE RECIPE
Understanding the pain of another can help you create a stronger bond.
Ask for FEEDBACK. ALWAYS.
Design your IDEAL CLIENT PERSONA, and consider it when you create content or new products.
Use SMART RESEARCH TOOLS.
SPY on competitors, not to compare yourself, but to gain valuable insights.